01Roofing lead generation · United Kingdom
We run the roofing marketing, answer the enquiries, qualify them against your job criteria and book the survey. You turn up, inspect the roof and quote.
£810/month + £600 minimum ad spend (£1,000+ recommended for optimal results and revenue). No long-term contract.
01 — Roofing lead generation · United Kingdom
We run the roofing marketing, answer the enquiries, qualify them against your job criteria and book the survey. You turn up, inspect the roof and quote.
02 — Built before it is spent
Campaigns, landing pages, call tracking and conversion tracking are installed as one build. Nothing runs untracked, and nothing points at a page that cannot convert.
03 — Step one · Market and capacity audit
We map roofing demand across your postcodes, then work backwards from the surveys your team can genuinely attend each week. That is what sets the radius and the spend — not a template.
04 — Step two · Campaign launch
Google Ads catch the homeowner searching for a roofer this afternoon. Meta Ads reach the one who has been ignoring a sagging gutter since last winter. Both point at pages built to convert.
05 — Step three · Lead capture
Calls, forms and messages land in one place and are answered quickly, while intent is still high. No portal, no lead marketplace, no racing two competitors to the phone.
06 — Step three · Qualification
Property type and tenure, roof type, the work required, access and scaffolding, timescale, decision-maker and your minimum job value — checked on a live call, not guessed from a web form.
07 — Step four · Survey booking
We hold your live availability and route by area, so nobody drives across three counties before lunch. Reminders go out, and the qualification notes and photographs arrive before you knock on the door.
08 — Step five · Revenue feedback
You mark up what got quoted and what got won. That outcome data goes back into the campaigns, so budget moves towards whatever produces quoted roofing work — and away from whatever produces time-wasters.
09 — The point of all of it
Not impressions, not clicks, not a dashboard nobody reads. A diary with surveys in it, in postcodes you chose, from adverts you can trace back to the job you quoted.
The difference
What most roofing companies live with
The same enquiry sold to four roofing companies. You are racing two competitors to the phone and the job is won on price.
Enquiries land while your team is on a roof. By the time anyone calls back the homeowner has already booked someone else.
Tyre-kickers, rentals where nobody can authorise work, jobs three counties away, and £200 repairs when you want re-roofs.
You know what you spent. You do not know which advert produced the survey that turned into a £14,000 roof.
What RoofLine Partners delivers instead
Generated for your company, in your area, and never sold or shared with another roofing company.
New enquiries are contacted quickly during office hours, while intent is still high, so you are not calling back cold.
Property type, roof type, work required, decision-maker, access and timescale — checked before anything reaches your diary.
Surveys land in your calendar and every one is tracked through to quoted and won work, so spend follows what actually pays.
The offer
We generate, qualify and book roofing surveys directly into your calendar.
Ad spend is paid directly to Google and Meta on advertising accounts you own. We charge one flat management fee and take no percentage of your budget.
Proof and reporting
Pipeline overview
Campaign to date
Ad spend
0
invested
Qualified opportunities
0
booked in
Jobs won
0
from 43
Revenue
0
quoted and won
The real version of this view is shared with you, updated weekly, and shows every enquiry from first click to quoted job.
Inconsistent enquiries and too much time spent chasing homeowners who weren’t serious.
We ran targeted ads, qualified every enquiry and booked suitable homeowners directly into their calendar.
47
Qualified enquiries
28
Surveys booked
11
Jobs won
They were generating enquiries but struggled to turn them into actual appointments.
We took over the front end — advertising, qualification and appointment booking.
34
Booked surveys in 90 days
Consistent
Pipeline
These are real campaigns for named clients, published with their agreement. Results vary with area, job type, competition and how quickly a team follows up, so treat these as what happened for these roofing companies rather than a forecast of what would happen for yours. We will talk you through the detail behind any of them on a discovery call.
In their words
Before working with RoofLine Partners, we were wasting loads of time chasing enquiries that never went anywhere. Now the leads are qualified before they reach us and genuine appointments are booked straight into our calendar. It’s made the whole process so much easier.
The biggest thing for me is not having to worry about the marketing. RoofLine Partners run the ads, deal with the initial enquiries, qualify the homeowners and book the surveys for us. We can just focus on turning up and quoting the work.
We’ve used marketing companies before and always felt like we were just being given a list of leads. This is completely different. The enquiries are actually qualified and we’re getting genuine roofing opportunities booked into the diary. That’s what we were looking for.
I don’t have the time or interest in learning Facebook and Google Ads. I just want more roofing work. Having RoofLine Partners handle the advertising and book qualified homeowners directly into our calendar has saved us a huge amount of time.
What I like most is how simple they’ve made everything. We agreed what type of work we wanted and where we wanted to work, and they took care of the rest. We get qualified enquiries and appointments in the diary without having to constantly chase people ourselves.
Work it out yourself
What a typical roofing job invoices at
Most roofing companies land somewhere between 25% and 50%
How many extra surveys you could take on
On your numbers
For every £1 spent
£17.87back in revenue
This is arithmetic on the numbers you entered, not a projection and not a promise. It takes no account of how competitive your area is, how fast your team follows up, or whether the work is there at the volume you have chosen. What it does show is the shape of the sums.
If the figure at the bottom looks worth having, the roadmap models the same thing against real demand in your postcodes.
Free, no obligation
Not a template. Built from your own figures — your service area, your survey capacity, your average job value and your win rate — so every number in it is about your business and nobody else's.
Straight answer: The roadmap is a strategic growth plan, not a revenue guarantee. The £1,000,000 figure is a planning model showing what your area, capacity and average job value would need to look like to reach that annual revenue — it is not a forecast, promise or projection of your results.
Explore
The five steps from market audit to revenue feedback, and what each one produces.
Read moreFilterable campaign write-ups by region and roofing service, with every figure labelled.
Read more£810/month plus a £600 minimum ad spend, what is included, and where every pound goes.
Read moreExclusivity, service areas, qualification, response times, tracking and contracts.
Read moreHigh-intent search campaigns and roofing PPC built around booked surveys.
Read moreTwenty minutes to look at your area, your capacity and whether we are a fit.
Read moreRequest the free roadmap, or book a twenty-minute discovery call and we will show you exactly what roofing lead generation would look like in your area.
£810/month + £600 minimum ad spend · No long-term contract. · 07999 014167 · contact@rooflinepartners.net
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